With big growth across all demographics (six in ten online adults have accounts) Instagram is essential for venues, especially those with fantastic decor, views and serving top notch food and drink. While adverts are increasing in the platform, users are mostly not forced to see or engage with content they don’t want to, meaning they’re…

Launched eleven years ago this month Twitter quickly became an essential tool for many businesses, marketers and their customers. But is it dying? In recent years there’s been a lot of talk about not keeping up with the competition, decreasing usage and a weak ad offering compared to Facebook. Last year we saw Twitter begin…

Imagine not taking advantage of one of the biggest brand awareness opportunities in our local calendar. That would be bonkers, right? If you don’t have plans to do some promotion about and around Brighton Pride it’s exactly that. When I say Pride I don’t mean purely the weekend itself, but the next few weeks before…