Social media has changed the way we do business, interact socially and has undoubtedly shaped our lives. This year has seen a shift in how we consume content and the savvy amongst us have kept up with trends and used them to our advantage to build brand, foster customer relationships and make some serious money. As…

So you have a framework and a clear idea of what you want to achieve so planning your marketing strategy is actually fairly easy, but putting it into action – that’s another matter! In the world of marketing, and especially social media and content marketing, you HAVE to be consistent but doing that is sometimes…

Instagram just made Stories more interactive with the ability to conduct polls. It’s a great move! With Instagram Stories overtaking Snapchat in daily active users earlier on in the year it’s a no brainer that they’d want to make it even more valuable for businesses. Here’s how to use poll stickers… Take a photo or…

On sunny Friday, steel band harmonies welcomed us to the latest Brighton SEO, with thousands of SEO-ers and marketers rallying into the Brighton Centre for the latest pieces of digital dynamite. We kicked off the day by heading to the ‘Future of Search’ session and pretty much instantly one of the most talked about topics in the…

There was time when ‘sliding into the DMs’ (sending unsolicited Private/Direct Messages) was a flirting tactic used exclusively by men and teens, more often than not it’s seen as pretty creepy, especially if you’re not already friends in the real world. But it’s now become something more… Email is saturated and with changes in filtered…

Last week Facebook introduced Watch: “a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline.” It’s an interesting but un-surprising development. In November 2015 Facebook’s video…

Understanding how and why people behave as they do is key to attracting, convincing and converting people with your marketing. It’s not about tricking people into buying your service or product; it’s all about knowing how people behave and marketing yourself respectfully in the most effective way possible… Here’s five of the top ways psychology…

With big growth across all demographics (six in ten online adults have accounts) Instagram is essential for venues, especially those with fantastic decor, views and serving top notch food and drink. While adverts are increasing in the platform, users are mostly not forced to see or engage with content they don’t want to, meaning they’re…