Hey Brighton! If you haven’t already noticed (and you may not have if you’re an Android user) Twitter have made some pretty important changes to their design.
On Thursday (15 June 2017) Twitter said:
“Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use.”
The changes will affect twitter.com, Twitter for iOS, Twitter for Android, TweetDeck, and Twitter Lite. These changes are rolling out over the next few weeks. You’ll find however some changes were pushed to Android some time ago and some haven’t yet, so not an awful lot has changed there, but it will.
Most of the changes are aesthetic – refreshed font, slight change to mobile layout and RTs and likes in real-time.
So, what does all of this mean to you as a business? Well let me tell you…
A square peg in a round hole
Over a year ago I predicted that more platforms would move toward rounded profile pictures after I saw Facebook testing this in some desktop browsers, and I was right!
I suggested to anyone who would listen that they should ensure their profile pictures work in both square and circle format. Now it’s not just a suggestion it’s a necessity! Rounded profiles are the norm and if yours isn’t geared towards that you’re missing a trick.
If your profile pic has writing on it or the focus to one side you really need to look to refresh it – keep the focus centred, and make sure it is the same across all platforms.
By accident or design here’s some good examples…
There’s plenty of ‘could do better’ examples I could give but I’ll save them that…
Marketers ruin everything
This quote from Gary Vaynerchuk is 100% correct. When something becomes popular marketers try to find ways to exploit it and ultimately make money. That’s why all social media platforms monetise their reach by offering ad options and why website banner ads were popular.
But social media wasn’t originally created for that and it isn’t what most people want. So, while Twitter haven’t publicly made this connection, they have made a significant change for iOS users to help them block ads.
Twitter’s iOS apps’ in-app browsers now open in Safari View Controller. This means that iPhone and iPad users viewing a website in Twitter’s in-app browser will now be able to block ads and tracking cookies.*
This is just another argument in my mind against banner ads. I’ve never liked them, and neither do most consumers – they, along with pop-up ads, are annoying and a complete red herring when trying to justify marketing spend.
So the lesson here? Forget banner ads, forget pop-up ads, and focus on organic engagement in your social media platforms. Be honest, be human, use social in the same way you use it in ‘real life’ and build relationships with your customers.
Customer segmentation through lists
This may seem like a small change but it could help you greatly.
Tweetdeck (owned by Twitter) has announced that you can now upload and download your lists. This is an interesting change for those using lists to separate feeds (if you’re not using lists you really should, it’s a great way to separate your various interests and followees breaking down noisiness of the Twitterverse).
But more importantly, this change could help you develop custom audiences, downloading their information and looking at using these lists to target specific types of accounts and people.
4/4 And you now have the option to download and upload members of your lists when you’re editing them. #timesaver
— TweetDeck (@TweetDeck) 15 June 2017
So, there you have it, just three of the ways Twitter’s latest updates could affect you. If you have any questions or want a hand to maximise Twitter give us a shout.
Visit Twitter’s blog to find out more about the changes.
*Confirmed by Marketing Land